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The Goal of the Goal: Why Marketing Matters in Engineering

by BFW News | Nov 4, 2025 | Firm Spotlight

Engineering lives at the intersection of precision and people. The challenge isn’t choosing between technical accuracy and accessibility. Instead, it’s holding both at once. For Ben Stinnett, our Chief Marketing Officer, that balance is the heart of effective...

Turning Real Challenges into Real Solutions: How BFW/Marcum Is Teaching AI to Work Like an Engineer

by BFW News | Nov 3, 2025 | Firm Spotlight, News

We are engineers. That means we understand the use of a good tool. To us, AI isn’t a novelty or a shortcut, it’s simply another tool in the arsenal, and one that we think has its value when supported by a solid team of knowledgeable people. As the tale...

The Thanksgiving Table as a Blueprint: What Dinner Can Teach Us About Teamwork in Engineering

by BFW News | Oct 27, 2025 | Humor

Thanksgiving dinner is often the ultimate exercise in coordination: multiple dishes, tight timing, surprises (dietary restrictions, last-minute guests), and a shared goal — delivering a warm, satisfying feast all at once. In many ways, it mirrors the behind-the-scenes...

Transportation Thought Leader: What Former DOT Pros Bring to Your Project

by BFW News | Oct 24, 2025 | Firm Spotlight, Transportation

Why DOT experience changes outcomes Barry Horst says the real advantage is knowing how agencies actually work: expectations, regulations, and the financial playbook. That knowledge shortens the learning curve and helps cities and counties avoid costly wrong turns in...

The Rise of the Roundabout: Why They’re Becoming a Common Sight

by BFW News | Sep 29, 2025 | Transportation

If it feels like roundabouts are popping up more often on Kentucky roads, you’re not imagining things. Communities across the region and the country are rethinking how intersections work. In many cases, they’re choosing roundabouts over traditional traffic...
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Recent Posts

  • The Goal of the Goal: Why Marketing Matters in Engineering
  • Turning Real Challenges into Real Solutions: How BFW/Marcum Is Teaching AI to Work Like an Engineer
  • The Thanksgiving Table as a Blueprint: What Dinner Can Teach Us About Teamwork in Engineering
  • Transportation Thought Leader: What Former DOT Pros Bring to Your Project
  • The Rise of the Roundabout: Why They’re Becoming a Common Sight

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